This release introduces significant new CRM capabilities, improved donor engagement tools, advanced analytics features, and enhanced flexibility for recurring donations—helping you better manage your relationships and optimize supporter interactions.
🎉 New Features and Improvements
🔄 Enhanced Recurring Donation Management
Post-Donation Recurring Conversion: Prompt donors to switch to recurring giving after donation confirmation, automatically treating the initial payment as the first recurring installment.
New Trigger Options: Triggers for recurring donation cancellation and pauses are now available for journeys and engagement automation.
Optimized Recurring Checkout UI: The user interface for recurring donation settings has been streamlined and improved for clarity.
📊 Advanced Click Tracking and Analytics
Detailed Link Click Logging: Comprehensive tracking of all links clicked within donor messages, showing individual clicks, frequency, top-performing links, and related KPIs.
Engagement Click Performance Table: Access detailed analytics for each message's performance directly within the dashboard.
🗂️ Notes, Tasks, and Files System
CRM-Style Notes and Tasks: Add notes, create tasks with due dates, assign tasks to team members, and easily track task assignments in your personalized task view.
File Storage and Management: Upload, store, and manage documents related to supporters and transactions directly in the dashboard, supporting comprehensive CRM usage.
Unified Data Tables: Dedicated tables under the Data tab for notes, tasks, and files to enhance data accessibility and organization.
🧭 Dashboard and Navigation Improvements
Improved Header Navigation: Quick access to the Engagement Calendar and Chatbot (AI assistant) directly from the header.
Left Navigation Enhancements: Clearer organization with AB tests consolidated under Elements and Events now featured as its own tab.
📨 Messaging and Communication Enhancements
Variable Fallback System: Implement fallback options for personalized message variables at the individual message level, ensuring messages remain professional and personalized even when data points are missing.
Individual Channel Unsubscribe Options: Expanded unsubscribe capabilities allowing supporters to individually manage preferences for mail, email, and SMS, rather than global opt-outs.
✨ Additional Enhancements
AI-Powered Suggested Donation Amounts: Enable AI-driven adjustments to suggested donation amounts based on donor-specific data using an RFM (Recency, Frequency, Monetary) model.
reCAPTCHA Security: Enhanced signup security through reCAPTCHA integration across dashboard signup forms.
3D Secure Payments: Added support for Stripe's 3D Secure authentication for safer transactions.
Improved Virtuous Integration: Major performance upgrade resulting in integration processes that run approximately 15 times faster.
Household Custom Fields: Create and leverage household-level custom fields for more refined supporter segmentation.
Salesforce Integration Updates: Enhanced mapping rules for household data, providing better CRM synchronization.
📈 Performance and UI Tweaks
Optimized Conversion Charts: Significant performance improvements on analytics conversion charts.
New Filtering Options: Filter recurring plans by creation dates and active status.
Double Opt-in Redirects: Option to redirect subscribers to a custom page after double opt-in confirmation.
Summed Fees Display: Now summing and clearly displaying total fees paid on payout pages.
✅ TL;DR (Quick Summary)
Post-donation recurring prompts and new recurring donation triggers
Comprehensive link click analytics in messages
CRM tools: notes, tasks, and file management
Improved navigation and dashboard experience
AI-driven donation amount suggestions
Advanced message personalization with fallback variables
Individualized unsubscribe options
Enhanced integrations, security updates, and performance boosts